Preventing IT burnout
Strategy One: Become a moofer. Mobile technology has dramatically matured to where you really don't need an office anymore. Laptops working off Wi-Fi and 3GG Smartphones allow the would-be tech burnout to go out and get some *shudder to think* sunlight! And I mean real out-door computing, not some office-surrogate like Starbucks. When the weather gets warmer, I'll probably spend just as much time in the courtyard across the street as I do in my actual office. Wired Magazine this month published a map of free municipal wi-fi, not just in large cities, but in small towns across America you've probably never heard of. Check out the interactive online version, pick a city, move there, and moof! The sun burn will eventually go away as you adapt to your new environment.
Strategy Two: Launch a startup. Sure, it's sooo Y2K to launch an tech startup, but today's startups are made smarter because the technology is finally in place to, you know, actually make some money. Maybe you won't become the next dot com billionaire, but that's not really your goal, is it? You're just looking for supplemental income so you can maybe see some sunlight (see Strategy One). If that's your goal all you need is a couple of thousand dedicated users, and the passive income earned through syndicated ads will likely earn you a living. But how do you get those thousands of users you need and still not, like, work and stuff?
Here's my formula:
1) Imitate - Find something that works well on a macro-scale and adapt it to a micro-scale. If you find yourself drooling over the ungodly amount eBay takes in, brainstorm how you can duplicate that on a smaller scale. eBay is a worldwide marketplace for everything you can think of, but there's likely a market in your own little corner of the world for items too large to ship easily. A local site that auctions large items like antique beds and dressers, items best delivered locally, if marketed well locally, may just allow you to escape that 9-5 unhealthy relationship you have with your computer.
2) Innovate - Don't just rip off something someone else did. Find ways of adding your own contribution. Make it your own. If you're adapting a macro-scale model to a micro-scale model, like in the example above, there's likely to be hundreds of features the big guys left out because they just don't work on a macro-scale. eBay couldn't incorporate a local delivery service that picks up items at one location and delivers them to another location -- that's just not going to happen. It could happen for you if you partner with a local delivery company, and take a little off the top. Adding your own novel ideas to the mix will make your micro-site more attractive to users who need features that the macro-models simply can't provide.
3) Automate - One of my favorite lines from Fox's King of the Hill is in the episode where Kahn shows up at Strickland Propane and asks Hank, "Haven't they replaced you with a coin operated machine yet?" To prevent tech burnout, especially if you're running a tech biz, you want to be replaced by a machine. Put tech to work for you by automating everything you possibly can. That's what software is supposed to do. When the machine just won't do the job because it requires human intervention, still automate. Crowd-source it.
In short: The smarter you use tech, the less time you'll actually have to spend hands-on with tech.
Labels: crowd-sourcing, lifestyles, technology











