Facebook, you don't know me.

Facebook has unveiled a mockup of their new home page, which looks like an improvement at first glance. There's new features for filtering out the noise and showing just what means most to you. I like that.

Then I saw the new "Hilights" section and rolled my eyes. It's not surprising that Facebook would move towards pushing content to its users. It's more surprising that it's taken them so long to get around to that. It's the way that they're doing it that makes me cringe.

Featured photos, events, notes and more that you don't want to miss. Stories are chosen based on what your friends have interacted with.

[My emphasis]

In the early days of TiVo, users complained about the heavily played up profile feature that automatically recorded programs that it thought its users would want to see, without them explicitly specifying such programs, based on what they had watched before. It sounded like a good feature, that is until TiVo decided they were gay.

Look, Facebook, here's the thing. You don't know me. And you're not going to find out what I like using some algorithm that analyzes what my friends click on. I don't really have much in common with my friends (even the real ones, not just the ones I recruited to help me kick ass in Mob Wars). I like my friends exactly because of our differences. I tried to hang out with people who are like me and it was just annoying, probably because I often annoy myself.

I've got some weird friends too, into some weird things. It's fine that they're into weird things, they're my friends, but I don't really go there myself, you know? No, you don't know. And that's the point. You're just a super-computer sitting out there running statistics to see how many of my friends watch a certain television show. If enough of them are lesbians and watch The L Word, somehow that means I'm a lesbian too?

Dude, you seriously don't know me, so stop pretending that you do.

Oh, and by the way, you suck at pushing content anyway. All those people you think I might know sitting over there on the side of your old home page... I didn't know any of them. That creepy looking guy with the mean mug that you left up there for three months thinking I might know him, though after hundreds of page loads your algorithm should of guessed that I didn't, well, he's just creepy. Please don't push me any content he clicked on.

Thanks.