Adventures in live streaming
These are unedited clips of the live broadcast of the Monday premiere in downtown Maysville Kentucky of the new movie Leatherheads (opening in theaters nationwide on April 4th). They were filmed on a portable video camera situated in an office near to the theater. All those aware of the live broadcast contacted their out-of-town friends and family and asked them to tune in. At the height of the event, there were more than 500 people watching the broadcast, and a total of 2,900+ viewers throughout the day (the camera was broadcasting the entire day's activity). In my estimation, that number constitutes an amazing online viewership relative to the amount of people who showed up in real life, especially considering that most of the promotion was by word-of-mouth. Viewers wanted to see their friends and family on camera just as much as they wanted to see George Clooney and Renee Zellwegger. My sincere thanks to everyone who participated and my usual apologies for shoddy camera work and dropped Internet connections (I believe the dishes from the news crews on site caused the wifi signals to become a radio soup).
Labels: From Maysville











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