When did Kentucky become cool?

What's this? I was reading through MIT's Technology Review and came across this ad. Kentucky seems to really, really want to shed it's hillbilly image, like big time. Forget Silicone Valley in California, or even Silicone Alley in New York, make way for Silicone Holler! The whole damn state is wired and now Kentucky is out to seduce high-tech companies through matching funds. It's not just tech either. Last year, Esquire named Kentucky the most stylish state, based largely on the amount of hipsters it's produced, including the likes of George Clooney, Hunter S. Thompson, Johnny Depp, Muhammad Ali, and others. Last October, Louisville was even tapped to play host to the IdeaFestival. The IdeaFestival is a world-class meet up bringing together the most diverse and leading thinkers from across the nation and around the globe to explore and celebrate innovation and cutting-edge ideas. It's a huge think-tank filled with some of the most brilliant and extraordinary problem solvers on the planet. It's no small thing that it was held in Louisville. Guess where the IdeaFestival is going to be this year... Louisville again! It's all just a little too weird. Kentucky's not supposed to be cool.